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Rick Barrett Milwaukee Journal Sentinel. Four years ago, a Salt Lake City police officer got into trouble when he objected to riding in the motorcycle brigade at the front of a gay pride parade, saying it was a violation of his religious liberties.

But he said he never refused to be part of it.

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Parades like this are a sign of better times, according to Hood, who attended Lawrence University in Appleton from through Years ago, he belonged to an outlaw biker club, but as a gay man, he has since made Riders his group. that most roaringly, iconically masculine of American companies, woke?

As a longtime biker and an openly gay man, Tom Hood says there likely always will be a place for motorcycle groups that cater to lesbian, gay, bisexual and transgender members. While there will probably always be a place for LGBT motorcycle groups, Hood said, over time there will be less need for them as society becomes more accepting.

Harley Davidson slams brakes : Harley-Davidson discontinues its diversity, equity, and inclusion policies and drops LGBTQ+ sponsorships in response to conservative activist pressure

— Harley-Davidson (@harleydavidson) August 19, It seems like since the Bud Light backlash last year, companies have been quick to react to any threat of boycott or backlash from their customer base, no doubt fearing the massive financial losses that the beer brand has seen since partnering with transgender activist Dylan Mulvaney.

This will be the first year PrideFest has a motorcycle parade, with several hundred bikes expected to participate Saturday. Harley-Davidson released a statement on Monday renouncing DEI and other controversial company initiatives in the wake of social-media outrage and withering pressure from longtime loyal bikers.

Is Harley-Davidson. Conservatives are calling for a Harley-Davidson boycott over the company's DEI efforts after an online. Eric Moutsos said he was unfairly labeled a bigot because he simply asked to swap roles and work a different part of the parade in June Moutsos, a Mormon, said he felt uncomfortable doing what he considered to be celebratory circles with other motorcycles leading the parade.

Moutsos said he was offended by the notion that he would treat gays and lesbians differently than anyone else. Trying to build motorcycle ridership and attract new customers, Harley-Davidson has stepped up its marketing aimed at younger people and racial minorities.

He was placed on leave and later resigned.